Influencer discovery
Creator Scout
Influencer shortlists used to take a junior a full day of scrolling. This does it in about the time it takes to make a coffee.
The problem
Picking creators for a campaign is the least glamorous job in marketing. Someone opens twenty tabs, scrolls a hashtag, eyeballs follower counts, and guesses. Follower counts are the one metric that is trivially bought, so the guess is often wrong — and nobody finds out until the campaign underdelivers.
The tools that promise to fix this sell you a database of millions of profiles and charge a subscription for the privilege of searching it. They optimise for reach, and reach is not what actually sells a campaign.
What we built
A brief in, a shortlist out
Drop in the client brief as plain text. It is read once, turned into an editable search plan, and priced before anything runs. You see the plan and the worst-case cost, and you decide whether it goes ahead.
Engagement that was actually measured
Every creator on the shortlist has had recent posts pulled and their engagement computed from real numbers, not estimated from follower count. A large account with dead comments ranks below a small one whose audience shows up.
Four platforms, one ranking
X, Instagram, TikTok and YouTube are searched through the same pipeline and scored on the same scale, so a TikTok creator and a YouTube channel can sit side by side on one list. Long-form and Shorts are measured separately, because they are not the same product.
It gets cheaper the more you use it
Creators are stored globally rather than per search. The second campaign that touches someone pays nothing to learn who they are, so cost per shortlist falls as the database fills up.
How it works
- The brief is parsed into a search plan — platforms, search terms, how many creators per term.
- You edit the plan. Nothing is spent until you press run, and there is no scheduler that can start work on its own.
- Creators are discovered, then enriched with recent post data to get real engagement rates.
- The shortlist is ranked on topical fit and engagement, and returned with contact details.
At a glance
Want something like this?
We build production software for other people too — this is just what we build for ourselves.
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